Rapper Drake teases fans with trailer

views666By Cijo Jose

Drake continues to tease fans before the release of his new album on Friday 29 April.

The release date for the album is in relation to Drake’s age, as the rapper turned celebrated his 29th birthday in October earlier this year.

 

Drake’s first full-length album in nearly three years, “Views On The Sixth”, is almost upon us – and after teasing fans with a cryptic 30-second trailer for the project earlier this month, he has now released his cover art.

The much awaited album’s cover was posted on Twitter earlier this morning. The image shows the rapper sitting on top of Toronto’s iconic CN Tower.

The image reflects Drake’s Canadian upbringing, the caption reading: “To the city and the people in it… Thank you for everything #VIEWS”.

The long wait for the album and its cover means that there can be many interpretations to what it may symbolise.

The dark clouds and the various shades of grey set a somewhat dejected atmosphere, particularly in comparison to previous album covers such as “Nothing was the same” which was visibly more colourful with a blue sky in background. “Views On The Sixth” may imply a change in tone by the rapper.

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After staring at the image more intensely, more of his implications can be deciphered. For example, the tower may symbolise his fame as the CN Tower is one of the most well-know and tallest buildings in Toronto.

Looking down on the city of Toronto, Drake realises that being so high up from the rest of the city may not necessarily be what he desires; hence the grey clouds in the background.

However, the microscopic detailing and bland “stock photo” aesthetic could highlight the isolation experienced by the rapper. At first glance, it’s hard to notice Drake sitting on the tower at all. Feeling lonely while having the world at your feet is not an alien concept in the music industry.

Despite this, it is not possible to assume the nature of the album until listening to the songs. It will be interesting to see if the style of the album cover correlates to the tone of his music.

That said, the image is strikingly meme-able: which is a recurring theme of Drake’s in recent times.

Given the number of gifs that were spawned from the rapper’s similarly “bad” video for ‘Hotline Bling’, it almost feels like this lo-fi look is a conscious decision from the star.

It’s only a matter of time now until all is revealed: Is he just playing us all? Could he actually be a genuine marketing mastermind?

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